hotels are dishing out innovative foods for couples and gifts shops have come
up with all unique gifting items for the love birds. But Valentine’s Day
celebration has moved beyond those chocolates, cards and flowers. In the new
scenario, it’s a win-win situation for both the market and the valentines. Now,
men and women have more options of gift items to choose from. Companies have
come up with special deals for Valentine’s Day. Even banks are not far behind
in the race of cashing in on the
Valentine’s Day Gift Market
In India, as
part of Valentine’s Day celebrations, HDFC Bank has come up with Consumer
Durable Loan. With online shopping making a buzz these days, people have a
plethora of deals to pick from. To help you celebrate V-day in style, these
sites have special Valentine wardrobe. An eye over these dresses also gives you
an idea of different ways to spend your time together. You can plan a flirty
evening or a party all night or a romantic lunch. Thus, without spending time
in the market, people can get suitable dresses to set the Valentine’s mood at
the click of a button.
In today’s tech
world, there are amazing gifting ideas and one should not forget the offers
along with them. We have kindle devices and tablets and variety of smart phones
to select from. Be it Nokia or Apple or T-Mobile or Google, all have enticing
and exciting offers.
But the list of
ideas does not end here. Amazon.com has a section devoted to Valentine’s Day
where it lists sections for gift ideas
– electronics, beauty products, jewellery, fashion accessories, romantic books
and movies, kitchen and dining, watches, decor, personal care appliances, toys
and games, entertainment and lifestyle. Though chocolates and flowers
form the standard gifting ideas, these days, men and women also expect
something more than the routine.
A survey by the
Associated Chambers of Commerce and Industry (Assocham), India, says that gift
sales in Valentine’s Day week is expected to touch Rs 18,000 crore (USD 2886465684), while for last year the figure stood at Rs 15,000 crore.
quarters also complain that this gifting culture has transformed love into a
commodity and has made it materialistic where the intensity of love is measured
in terms of gifts. And somewhere in this process, the true essence and feeling
of love is being lost.
Valentine’s Day Special Week
celebrated throughout the week. February 7 is celebrated as Rose
February 8 is Propose Day, February 9 is Chocolate Day, February 10 is Teddy
Day, February 11 is Promise Day, February 12 is Hug Day and February 13 is
celebrated as Kiss Day. So the
gift market has enough reasons to dole out the best of offers for the week-long
celebration. To help you get absorbed in that mushy feeling, websites have
compiled different ideas of celebration. They have also put together love
quotes for you that will make your hearts feel closer to each other.
Valentine’s Day Apps
To make the
V-Day more romantic, now apps
are there to assist you. These apps can help one organise quick dinner
reservations and order fresh flowers to the doorstep of your beloved. There are
apps like Appflute and DreamRing. Code Parable is an app for iPhone and
it stores details of your lover’s favourite things, important dates and
anniversaries and personal traits, such as size of clothes and shoes.
Indian Rose Market
which is witnessing brighter days due to Valentine’s Day, is Indian rose
export. According to a leading Indian daily, the Indian Society of Floriculture
Professionals has said the total exports from western and southern India around
Valentine’s Day will reach up to 20 million flowers and this would bring in
around Rs 40 crore. Indian roses are exported mainly to European cities such as
Amsterdam and London, Gulf countries, Singapore, Australia, Italy, Greece,
Sweden and New Zealand. In India, with price of roses
costing a bomb, rose sellers also make a lot of profit during V-Day. As per a
BBC report, as much as half of the 6 lakh roses to be sold on February 14 in
New Zealand will come from India and Colombia.
The Unhappy Lot
But all are not
happy with the Valentine’s Day celebrations going viral in India. According to
them, V-day is not a part of our Indian tradition and somewhere it is eroding
our own culture. Groups such as Bajrang Dal and Vishwa Hindu Parishad have sent
out warnings to youths to refrain from V-Day celebrations arguing that it does
not pertain to “Indian values”.
Even in past
years, these outfits had gone all out to vandalise and burn greeting card shops and stalk
young couples who were seen together in public on V-Day. According to reports,
they have said that this year they may even use lathis (sticks) to teach a
lesson to Indian youths about Indian values.
The best and most beautiful
things in the world cannot be seen or even touched. They must be felt with the
heart – Helen Keller